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It seems that every day there is a new AdWords update, a new feature, a trend that you simply cannot go without. Of course, everyone has an opinion about the ‘right’ way to do things, the ‘right’ trends to follow. The question remains, what is right? How do you succeed in digital marketing in this ever dynamic and constantly developing world. With so many things being thrown at us it is getting difficult to work out what we should be doing. Added...

Up until now, a conversion is a conversion is a conversion. Regardless of whether a conversion is a phone call, a lead, a download, an email submit or a product purchase, it’s an event that we (should) track.   Why do we track? Well in its simplest form, it’s a measure of performance. As marketers, we need to know what channels and traffic sources lead to conversions then measure these against how much we spent to buy that traffic (ROI). Understanding this, we then...

Finally Google's universal Analytics is out of Beta. We have some clients using Universal and some using Classic depending on what they are doing and what features were required. Since we love retargeting and remarketing then universal analytics was pretty limited in terms of what we wanted to do with it. However with it now out of Beta, it means all features and reports are available in Google Analytics, including the awaited audience reporting as well as remarketing. Official announcement can be...

Its finally happened! Google has acquired a massive pool of 1800 numbers and is finally providing call forwarding for call tracking directly within Adwords. This allows for calls to be included into your converted clicks so you know not only how many people submitted web leads, but also how many people clicked your 'click to call' buttons that actually lead to a phone call. How do you set it up? That is super easy. All you need to do is go to...

Google's April fools joke was actually quite interesting. I was actually hoping something would happen with these Adbirds, that would have made it super interesting. But no, just a joke that kind of ends with a little 'April Fools' note anticlimax. [caption id="attachment_1927" align="alignnone" width="1152"] Google Adbirds[/caption] Kind of wanted to see my ad a bird, however that would look!...

Low impression shares tell you a great deal about your campaign as a whole however many search marketers don't actually know how to use them to make the most out of their campaigns. Most SEM's, PPCers or whatever they go by, still think that a low impression share means your budget is not high enough so you are missing out on impressions. It sounds pretty straight forward actually, you don't have enough of a budget, so Google is throttling or switching...

Lets give Dynamic Search ads a go they said. Lets give search remarketing a go they said. Lets combine them they probably said. Ok, lets start with Google's definition of what "Dynamic Search Ads" actually are: Dynamic Search Ads target relevant searches with ads generated directly from your web site -- dynamically. With Dynamic Search Ads, we keep a fresh index of your inventory using Google's organic web crawling technology. When a relevant search occurs, we dynamically generate an ad with a...

I shared a post recently about an Adwords reporting software that we are heavily involved in. Now this super cool tool supports Analytics reports, allowing agencies to build great custom reports with ease and automation. Just like the Adwords reporting you can build report 'widgets' as KPI's, Graphs, Tables and basic notes but the metrics have changed to support those used in Google Analytics. These includes visits, unique visits, avg duration, bounce rate, goal completions, revenue, New visits and more. There are 3...

It's nothing new that Google allows you to 'remarket' to your current users through GDN and Search remarketing  audiences within Adwords. However did you know that Google also allows you to target 'similar' audiences? So after analysing your current audience, Google will then determine those that have similar interests to people visiting your website. How does Google do this? Well I could try and rehash what Google has already said but that won't make much sense. Google stated: AdWords looks at browsing activity on...

This isn't particular new or ground breaking news, its been around for a while but I thought it would be important to run through how Ad Extensions now affect your Adrank (basically the rank where your ad appears on the page among your competitors). Previously Adrank was pretty simple to work out. The formula went something like this: Your max CPC Bid x Quality Score. The best combo wins the race to the top. Now Google has decided to incorporate something else in...