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There is a bit of uncertainty behind the meaning of (not provided) in Google Analytics. It's simple really.. Google wants you to pay for traffic. Ok, not the response you were after but let me explain. In October last year Google decided to change to SSL search. That means that anytime you were logged securely into Google.com or Google.com.au (ie your Google account), then your search data became encrypted. Top line level, if a user was logged into their Google account and...

Its the SEO vs PPC argument that has been raging on since search engine's existed. Which is better? Which gives more traffic? Ask me this 5 years ago and I would tell you the traffic is in organic and the fast measurement data is in PPC. Now it looks like things are starting to turn and I have come across an awesome infographic courtesy of wordstream which show where we are at with Paid vs Organic free traffic. Enjoy: © WordStream, provider...

Sitelinks are a great Adwords extension most businesses can benefit from. It enables you to take up more page space and direct people to deep pages within your site plus they give you the ability to use some catchy keywords. Below is an example of a recent campaign we ran using sitelink extensions: Obviously this particular promotion promotes our 30 Day free trial of our Google Maps Optimisation service. What we did here is a little different to what other people have...

I honestly believed that once Google+ Local took over the Places arena the dreaded "We currently do not support the location" in Google Maps would be gone. Seems like I was wrong. This is an issue that has been plaguing Google Local for ages.. and the first time I wrote about it was back in September 2011. Doing a quick check to see whether this issue is still around I got my answer quite quickly...

To get you quickly up to speed we are going through SEO scenarios so that you can find the best SEO company for your business. Our 2 previous scenarios involve the back-linker and the one-timer. Today we will be looking at the testimonial king. Scenario 3 Q. You (the client.. who in this scenario is a Bondi Plumber): Can I see some examples of your work? A. SEO Provider: Sure! We have businesses in your area doing to same thing! If your visit bondi-plumber.com.au...

We have always supported businesses showing their business address. Why? Simply because the rankings were always better. We saw an improvement of rankings in so many cases when a business opted to show their address compared to if they didn't. This was regardless of whether the business served people at their location or not. Today Google seems to be cracking down on showing the address for those businesses which choose to show their address even though they do not see people...

Scrolling through some of the search engine blogs and forums I stumbled across an interesting product which is designed to help remove back links from blogs and forums around the net. Remove'em is a self serve link removal tool which simply provides a database of 30,000 blogs and gives the the associated contact details so all you need to do is find the blogs that have your link posted on them, and contact the owner quickly to have them removed. It's...

Following on from my previous post about the new look Adwords location extensions, I thought I would touch on what a few people have asked whether using this extension would give them a boost on top of their Google+ Local maps listings. Their theory is that they are doing well so why not 'double up' by running some Adwords to boost the results? There is nothing wrong with that and in most cases it is a great idea. Whether you will...

Something to note is that Google has changed the way it is displaying its location extensions for Adwords advertisers looking at getting listed on Google Maps for terms they are bidding on. If you are not sure what I am referring to the image below shows advertisers utilising location extensions in Adwords (blue indicators on the map): Previously There was a small '+' which when clicked, would open up a Map with the business location on it. This click features looks...

Google has officially announced the latest update in Adwords Editor which is version 9.8.1. As usual, you go to launch the software and it asks you if you want to update and some of the times, we grudgingly accept. Key changes to note: Manage location targeting more easily - I've used this and I'm telling you I got really confused.. Google's obsession with tabs is starting to bother me ever so slightly 90 day even rotation now can be selected Broad reach and Specific...