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This is where it all starts. If you want to get found in your local area then getting set up is a must. Gone are the days when simply advertising in the local Yellow Pages got you exposure and that was enough. Today people are turning to the internet to research businesses, and if your not there, then people won't find you! So what is in the basic setup? Our basic setup involves getting you set up for local search online. 1. First we...

Our new site is finally up and hopefully will be fully up and running shortly. We are still in the initial stages of fixing the site up and putting all the content in but its getting there! Watch this space!...

So it's all happening again! Google places has just updated in Australia over the past couple of days and Google looks to have incorporated fresher content into its search algorithm. For more about Google's search algorithm change you can visit the official Google blog and have a read there. What do I make of these changes? Well if Panda was meant to effect only 10% of search results and this is meant to effect 35%, then I want to know what is...

Wow.. no sooner does Google open the doors to Google+ do we see some major changes to the Facebook layout. And I for one can say that the new Facebook changes are fantastic while the Google interface is.. well.. a Google interface. Can the Facebook changes be purely coincidental? Not a chance in the world! These changes are deliberate and are put there in place to distract people, or at least keep them on Facebook a little longer today, so Google's...

Not too long ago Google removed third party reviews from their local search results. The rumor was that this was a reaction due to complaints from other review based sites such as Yelp, claiming that Google was inappropriately using their hard earned data to improve their search results. So now Google goes and buys Zagats. Interesting. I would like to know whether this was in the works when Google dropped 3rd party reviews. Note that one of the industries most heavily...

Notice anything different in your Google searches lately? An odd Green url colour perhaps? The colour can be described as 'Alien Vomit Green'. It's a bit of an eyesore but if it didn't prove more effective then they wouldn't have used it. However is it a case of Google just testing out a few colour combinations? Some of you may be wondering what the point of such as exercise will be. Internet marketers have for years had their own opinions about...

And Google wants to know what you think! Ok so Google Local Search aka Google Places updated its algo on the 8th of September.. or around then. We expected an big update in early September and we got it. To be fair, its not an update of the algo but more a update of all the information is has about businesses and incorporating this data into Google places. So if you have been building citations regularly, advertising in local search directories...

Sound familiar to you? Well late August saw a large flurry of frightened, angry and confused business owners reporting this error. It's not nice is it? It just an error that only seems to affect your business right? Everyone else seems fine, it appears that only your Google Places ranking has fallen off the face of Google's earth (no pun intended) right? Well yes and no. There are hundreds, if not many thousands of businesses who go to check their...

We know what a brand is. We see them all around us and acknowledge them subconsciously. Why? Because over many years we have been subject to their advertising both consciously and subconsciously on so many different levels. The ultimate example would be the golden arches, the famous Macca D's, Maccas, McDonalds or whatever you want to call it. We don't simply understand the name 'McDonalds', we understand the colour, the look and feel, the arch, the smell, the menu.. these are...