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There is considerable debate as to what constitutes a good site ranking for certain keywords. There are the obvious factors such as: backlinks - and all the elements regarding that backlink on-site factors - stuff that happens on your website url - just that, the url of your site hosting - where your hosting is located. The purpose of this post doesn't require me to go into detail the points mentioned above but that will be covered later or already has been covered. What I'm...

I have seen a number of businesses attempt to build their business using the Google Adwords program without any conversion tracking installed for their campaign. Personally I would never run an Adwords campaign if tracking wasn't installed. I wouldn't spend one cent if I knew that conversion tracking had not yet been enabled. What tracking does is essentially tell you what is making you money and what isn't. A campaign without tracking is like playing PiƱata blindfolded and aimlessly whacking that...

Thursday October 21st 2010, also known as Black Thursday to many online marketers and online businesses alike, saw the implementation and introduction of what we now know as Google Places. Google Places is what Google now calls it local search and is integrated with Google Maps, Google Earth and Google Mobile. It's not a tiny algorithm change that is only noticed by Internet marketing professional but an obvious and distinct change in the way we view local search results. Yes we...

I've had a few businesses and web owners come up to me concerned about their PR. Many in the recent few months have build a new website and have built a steady stream of good links and yet have noticed no change in their Google Page Rank. Other people who are concerned are those who have built a steady PR only to see it stagnating. Well all I have to say is don't worry. Google still will take into effect your...

Welcome guys to the Web Marketers.com.au blog. Here you will learn about whats new in the world of web marketing including SEO, PPC, Social networking and site optimisation (just to name a few things). A little bit about us, Web Marketers was started in 2010 by myself, William Bakhos, a web and digital marketer. I have been marketing online since 2004, before Gmail became mainstream, Adwords clicks could be bought for 5c and when SEO was little more than stuffing a...

These are the basics. Every business which required a user to take action needs to measure this action according to spend. We ensure that every cent you spend is monitored to lead to better ROI. ...

Measuring sales and web leads is one thing however what about phone calls? A large number of business rely on the phone to ring and we know how important it is to measure every call, from every source....