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Posted on May 21, 2013
Blog, Google Updates, PPC, Uncategorized

Is this goodbye to our decade long love affair with Google's awesome keyword tool, set to be replaced by a newer, fresher version? Google's Adwords Keyword Planner has been launched within the Adwords interface and this is something pretty special. It takes all the good bits from the External Keyword Tool, Traffic estimator and even historical campaign data and smashes them into one cool tool, right within your adwords interface. With the keyword planner, you can now get more in depth...

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Posted on May 17, 2013
Blog, PPC

Enhanced campaigns will, in around July, force us to embrance mobile in our marketing strategy to one degree or another. I believe that all online businesses should embrace this as opposed to worry about having to do mobile. Mobile in fact is very highly responsive, a little cheaper (currently) than desktop/tablet PPC but also has a load of traffic that you can tap into. And guess what? If you don't tap into it, your competitors will do so and in most...

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Posted on May 17, 2013
Blog, Industry News, LATEST NEWS, PPC

Big (huge!) news in Google's trademark policy for Australian Adwords advertisers. I have known about this for a little while now but wanted to research more into it before posting something here. We have always been wary of bidding on competitor keywords due to Google's Australia policy that prevents businesses from bidding on Trademarks, as well as using trademarked competition brand names in the headlines or the adcopy. But it appears a recent ACCC ruling regarding use of trademark and Google was the...

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Posted on April 25, 2013
Blog, Google Updates, Industry News, PPC

Google Enhanced campaign options are growing in functionality of depth. There is still a lot of work for Google to do however here are a few changes which are moving it in the right direction: 1. Automatic Social Annotations Google is not giving up on their Google+ social network by any means. Now if you have a Google+ page linked to your website (and vice versa) plus a 'significant' number of followers. What 'significant' actually is I'm not sure but Google does...

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Posted on April 20, 2013
Uncategorized

Panda, Penguin, Farmer, EMD, Diversity.. Venice? I know the next question.. who would have a Panda AND a Penguin? And why Venice? Chances are if you have been in the online world whether it be SEO, SEM, IM or on any part of the eCommerce food chain, from development to sales, you would have probably heard of at least one of these Google updates. If you are like me the first sentence makes perfect sense but not many of you live...

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Posted on March 30, 2013
Blog, PPC

Earlier in January, when Google released their 2012 Q4 earnings report, they blamed their  lower avg CPC's on the lack of take up from advertisers of mobile search. Then with little surprise and not long the Q4 earnings announcement, Google launched Enhanced Adwords aimed at integrating mobile search with desktop search, effectively 'forcing' advertisers into mobile with the hope of bigger mobile ad spends and therefore higher avg CPC's. Well Cavario recently released some Q1 stats which support the theory that enhanced Adwords, among other elements, may...

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Posted on March 30, 2013
Blog, PPC

We know how good Google's keyword tool is for keyword research for Adwords as well as SEO campaigns. Not too long ago I stumbled across an interesting development while doing some keyword research for a new client. Google's Keyword tool now grouped keywords into themes! Naturally, I thought I would write a post about it however when I went back into the tool to do some more research I wasn't able to replicate it. It turns out, you need to...

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Posted on March 24, 2013
Blog, PPC, Uncategorized

Running an Adwords campaign without conversion tracking is kind of like going around a race track without being timed. Yeh, you can run it, even be a bit of fun, but if you are truly serious about it you measure your performance by your lap times.. or your conversions. I'm not going to go into detail about how to set up a conversion or anything like that, I'm going to talk about analysing the data and to keep things simple, I'll...

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Posted on February 23, 2013
Blog, Conversions, General Ranting, Google Updates, PPC

I have updated a few of my client's account to test out the new Adwords enhanced systems and some of the new features. The more I play around with it the more I get what Google was doing but more importantly, how we are going to use it to our advantage. One of these new features include more granular statistics. The truth is, its not actually more granular, it's just easier to access and look a lot better to the average...

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