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Posted on August 2, 2012
Blog, Industry News, Online Brand, PPC, SEO

If you are a Seinfeld fan like I am you will understand the scenario related to the image below: This shot was taken during the episode 'The Race', the 10th Episode of Season 6. Just a note I'm a serious Seinfeld fan and its pretty much the only thing I watch on TV apart from the F1 but I'm digressing here. In this episode Elaine is accused of naming names, causing her boyfriend at the time to be banned from ordering...

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Posted on August 1, 2012
Blog, Conversions, SEO

A lot of webmasters love to dive into Google Analytics to understand their traffic and then head to their Webmaster tools to figure out what Google thinks of their site. Did you know you can do both at the same time? In Google Analytics there is a function that allows you to connect the two allowing you to get query, landing page and geographical data straight out of webmaster tools. Doing it is super simple but you need to be logged into...

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Posted on July 30, 2012
Blog, Google Updates, Industry News, SEO

In a recent post I talked about the various options for backlink removal and the ridiculous lengths people will go to. I also suggested that people may sell zero link packages as Penguin friendly alternatives! Well here we go, the ultimate Google Penguin friendly SEO Package from the Web Marketers Crew. No risk. No Anchor Texts. Zero Links. Nothing for $499. Beat that! A big thanks to Naked Graphic Design for putting this together. And yes...

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Posted on July 30, 2012
Blog, Google Updates, SEO

Browsing through search engine journal today I came across a video of Matt Cutts explaining 301 redirects and whether there was a limit to how many you could do. For those not in the know, a 301 redirect is a redirect from an old page to a new one where that old page has effectively moved location. For example if you were to change domain names yet wanted to keep the same content (usually recommended) then you want to tell the...

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Posted on July 30, 2012
Blog, Google Places, Google+ Local

We know how important it is to be ranked well in Google Places especially for local businesses. I have seen a lot of businesses focus on the wrong areas when it comes to optimising their Google+ Local page, including things like stuffing their descriptions with locations and keywords, varying the industry with deep keywords or plural and even pumping thousands of links to a their Places page. (Just a note, Places, +Local, Maps, Google+ Local are all the same thing!). So...

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Posted on July 26, 2012
Blog, Google Updates, Industry News, SEO

So its official, Google Panda Refresh 3.9 has been pushed out. I thought something was happening on Friday last week with rankings moving around quite heavily and Google bots crawling data abnormally high compared to what I usually see. However the odd behaviour seemed to have stopped and reverted to what would be considered 'normal'. I was expecting something to be announced and we have confirmation on Google's official Twitter account. This refresh is expected to effect 1% of search results....

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Posted on July 24, 2012
Blog, PPC, Yahoo and Bing

I'm a big fan of Yahoo's search marketing. I love it for the straight forward approach, lower variables and super cheap quality clicks you can get. Yes true, you don't the volume of traffic as you do on Google Adwords but there is enough traffic there to keep you happy. For some more information about the differences between all the engines you can read my Bing vs Google vs Yahoo article. One of the things that has always let Yahoo search down...

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Posted on July 24, 2012
Blog, Google Updates, Industry News, SEO

Wow this area is really heating up now. I'm starting to think there are about as many companies selling backlinks as there are trying to remove those links. Makes you think if you combine the two, you'll get people selling you 'zero backlink' packages. I'll put that in my ideas pile. Interestingly enough I'm getting a lot of traffic to this blog for people looking for backlink removal tools. What you need to understand is that most of the software is...

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Posted on July 21, 2012
Blog, Industry News, SEO

Imagine you hired a company that went around to all your good links and ask them to be removed? I came across this post today and couldn't help but laugh. World's worst SEO? One of my favourite quotes are: It has come to our attention that your website (or website hosted by your company) contains links to the [name removed] company website (URL removed) which results in material financial loses to the company we represent. Mind you, this isn't a pesky spam link.....

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Posted on July 20, 2012
Blog, PPC

Checking where your ad stands and how it looks in the results pages is something we all do. We want to see who is around us, what their ads are like, where our competitors are, does our ad stand out enough or do we need to revisit ad copy and ad extensions. The problem is continually checking the results is going to increase your impressions and in turn reduce your overall click through rate. A lower click through rate may result...

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