Section: Blog

Ok why am I saying this? Well because sometimes I would even hate me if I was doing my SEO. If that makes any sense. The problem with being an SEO is that the game is always changing on you, and as an SEO your job is to adapt to these changes and it can be frustrating. But when I put myself in the position of my clients it must be even worse for them. Think about it, every time Google...

We all know that Google Places is no longer accepting PO Boxes but how does the average business owner know this? They get a warning, they ask a few questions, change their address, do what they need to do and wait for the 'Pending' sign to be removed. Two weeks later and the Pending sign is still there! 1 month later.. still there. What is going on? Well at least your not alone! Not sure whether that is any type of...

I have had many webmasters and marketers asking me how I think Google +1 will affect website rankings. Personally I can't see it having a major effect at the moment as it would open a flood of manipulation possibilities. We know that Facebook and sharing popularity does have an effect however is Google +1 robust enough to support it having an effect on search rankings. But not far off. It won't hurt to start getting set up and preparing for the moment...

Google decided to not only drop third party reviews from their Google Places platform but also dropped the citations section we marketers used with such effect to spy on the competition and do what they do but do it better! (wow what a sentence). So as online marketers spit the dummy other online marketers try to find ways to navigate around this little inconvenience. And yes, we here at Web Marketers are the marketers who tried to find another way around...

Google has again fired off another canon in its pursuit of local search. If Google Places, Google Maps and standard Google Adwords wasn't enough, here comes Google Adwords Express! Essentially this is designed to streamline the Adwords process as the thought behind it is that business owners don't have the time or the knowledge to set up an advanced Google Adwords campaign so they are looking at simplifying the process. What does Adwords Express do for you? Gives you a simple interface where...

Just in case you are interested you can see what Google has to say about this change by clicking here. Remember always to take things with a little grain of salt when reading directly from Google. Was it due to antitrust issues that Google needed to react? Note that citations are also being removed from the Places page which leads me to think Google may be covering their back side and not scraping as much content from 3rd party sites. Was it...

Another Google Places amendment that everyone needs to keep an eye on. Google recently removed the use of 3rd party reviews out of their reviewing interface. This could pose as an issue for some long established businesses especially those in the hospitality and service based industries. For example when searching for say, 'steak house sydney' you get the following result: www.chophouse.com.au/ CHOPHOUSE is a contemporary adaptation of the New York style steakhouse restaurant, showcasing Australia's leading produce and innovations in dining, ...

Bit of an odd heading but I want to give a heads up on the Panda update and what it may mean for your site. The Panda update was an update to the Google Algorithm designed to weed out content farms and sites with low value content. To get an understanding of what such a site will be, have you ever been to a site where you have some rubbish content and loads and loads of ads? Yeh well that...

Many may have noticed that the site has been down for a little while now. We have moved to a faster, better server and restructured things so both the site and the business runs better in the long term. There has been plenty going on in the past few months which we will elaborate on in a series of posts to come. Good to be back!...