Section: Blog

Google has sheepishly added a 'CPM' option which all advertisers can take advantage of. I first stumbled across it with Search Engine Journal reporting on Kim Clinkunbroomer's post at Philly Marketing Labs. I've been mulling over it ever since and have started to test a few CPM campaigns based on previous CPC data to see if it translates across well. Previously, this was the domain of the big spenders and media buys on the Double Click ad network or for those...

Google is soon to be (and currently doing so for a select few) giving Advertisers the options of promoting their Google+ content on the GDN network. This was announced by Eran Arkin on none other than his Google+ page. I get it and I understand why some companies would want to do this, most notably for branding purposes. Yes you can engage people in a more 'social' way and in essence, as Google puts it, "make the web your social stream'....

I have talked about it a lot over the past year, Google encryption is changing the face of tracking. Google has now gone full circle and shut off a lot of search query data we used to love. Last year I spoke about and cleared up the (not provided) question. Then I put forward my thoughts about Google's drop in average CPC's due possibly due to this encryption. Well Google has closed the loop by announcing that all Google search will not...

Adwords reporting is probably the most frustrating part of the job I must say. Here at WMC we have had someone dedicated to pulling client reports every day which to say the least, is a grotesque waste of time. We would much rather put those resources to campaign optimisation as opposed to excel spreadsheet playing. There has been a few systems which we have tested in an attempt to automate the process but nothing really that allowed the customisation and automation...

You will be missed. Google's external keyword tool has been a long time friend for many webmasters and advertisers looking to understand search volume for particular keywords and demands in an industry. Google has decided to let and and replace it with the Keyword Planner currently located within Adwords (customer acquisition much?). We will miss the data that never really matched real impressions in a campaign. We will miss the broad match results clients would come back with claim they are on...

Interesting note about the data we are getting in the new Google adwords keyword planner compared with that of the external keyword tool. I recently wrote this article about geo based searches in the keyword planner only to find a discrepancy between the keyword tool and the data in the keyword planner. I have attached below the screenshot of the data in the planner: Now I put the same search query in the old keyword tool and this is what I got: Both are...

One of the gripes I had with the original Keyword tool was the inability to effectively work out how much search volume was available for certain cities and specific regions. The tool would only gave you country specific data, however with the release of Google's Keyword planner, you can now break down search volume by city and region. For example if I wanted to get an estimate for how many people were searching for 'Logo Design' in Sydney, I can now...

Its official, Enhanced campaigns for Google Adwords will be rolled out on July 22, 2013. This means that on July 22, all campaigns will automatically be changed to becoming Enhanced campaigns. What should you do? We recommend not waiting until the rollout to sort out your new campaign structures. I'm not suggestion you move everything over, but start understanding how enhanced campaigns work and build a strategy that you are ready to implement for July 22. Just find a straight forward multi device...

This is new.. Matt Cutts tweeted an interesting new tool Google has created to 'out' spammy sites. I think its a good move as we all know those sites that somehow (miraculously) seem to fall under the radar and don't get touched by the major updated like Penguin. So Google decided to ask, what have we missed? This could open up a load of floodgates and nasty submissions but the logic behind it is good and unlike previous attempts where people wanted...

Google Penguin 2.0 is out and is the talk of Google space. This was probably one of the most anticipated updated or refreshed in a long time. We have been waiting to see what its effect will be for quite some time. But not everyone is convinced or think its was that big of a deal. Matt Cutts did state that this latest updated was going to be something that would truly shake up the order and weed out the spam...