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Posted on February 23, 2013
Blog, Conversions, General Ranting, Google Updates, PPC

I have updated a few of my client's account to test out the new Adwords enhanced systems and some of the new features. The more I play around with it the more I get what Google was doing but more importantly, how we are going to use it to our advantage. One of these new features include more granular statistics. The truth is, its not actually more granular, it's just easier to access and look a lot better to the average...

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Posted on February 20, 2013
Blog, Google Updates

Google is going all out with its roll out of Google Enhanced Adwords by immediately making it Required Minimum Functionality (RMF) for all those using Google's Adwords API. Basically the RMF is the guidelines that API users must abide by in order to be eligible to use the API. The RMF changes are required for both the creation functionality as well as the management functionality. Interestingly, the reporting function is yet to be subject to any enhanced adwords changes. A snapshot...

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Posted on February 9, 2013
Blog, Industry News, PPC, Uncategorized

Hot on the heels of Google announcing is quarterly figures and pointing at mobile as the reason for the drop in average CPC costs, Google has launched Enhanced Adwords. Enhanced Adwords is an update in the Adwords platform to make it easy for advertisers to combine both traditional desktop advertising and advertising for mobile devices. This makes perfect sense as Google was struggling to get advertisers to adopt mobile as a viable medium, even though almost half of search is now dominated by mobile. Google aims to make...

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Posted on February 6, 2013
Blog, Industry News

The Australian consumer watchdog has lost its battle with Google over claims the company has been engaging in misleading and deceptive conduct. This has got to do with Google's Adwords advertisers sending traffic to sites bidding on competitor terms which the ACCC found to be misleading to users. Even though Google originally was found to be engaging in misleading and deceptive conduct, Google appealed to the high court today which found it in favour of Google. The high court determine that users understood...

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Posted on February 5, 2013
Blog, Industry News, PPC

If you havn't logged into your Adwords account recently then you may have missed the news that Google as of February 4, 2013, will be phasing out the old Impression Share columns and replacing them with individual search and display columns. Previously impression share was a combination while now its seaparating display and search so its easier to measure. You must also remember to change your reporting as the old columns will be replaced by the new ones. For us, it...

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Posted on January 30, 2013
Blog, Google Updates, Industry News, PPC, Uncategorized

A report in relation to Google's earnings has come out and there is a lot of talk about the 6% drop in cost per click for 2012 Q4 compared to the same period in the previous year. Earnings increased 36% mind you, but why would cost per click decrease? Google has pointed the finger at mobile search and the difficulty in getting higher click costs. Since mobile is really taking off, its natural that the cost per clicks will decline...

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Posted on January 22, 2013
Blog, Industry News

Just read this article on the Sydney Morning Herald. A Port Macquarie surgeon, Dr Guy Hingston, is suing Google due to its autocomplete 'suggesting' he is bankrupt. Initially I thought it was going to be simply a case of mistaken identity, however the story is a little more complex and again, like this previous article, the result could leave the door open for plenty more even though each case is completely different. I'll try and keep track of developments....

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Posted on January 19, 2013
Blog, Google Updates, SEO, Uncategorized

Get ready to see another increase in those frustrating (not provided) keyword sources. Chrome is now set to move into secure search with the launch of Chrome 25. So now that's Google users, Firefox users, Safari and soon to be Chrome. As a business move this makes perfect sense for Google. It forces web masters to see valuable traffic by pushing them into paid search where all traffic queries are there for all (paying) to see. This means more money in the...

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Posted on January 18, 2013
Blog, PPC, Uncategorized

Loving some of the new Adwords platform interface changes. Previously the multiple changes function was pretty good on the standard Adwords interface but some things had to be done either by custom software or by using Google's, UX challenged, Adwords Editor. Things such as mass pausing, mass bid shifts and multi-campaign setting amendments were quite easy to do using the normal Adwords interface. However bid amendments always proved difficult in that you could only select 1 bid for the group that...

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Posted on January 7, 2013
Blog, Google Updates, Uncategorized

Is the fear of Google's penguin update justified? Panda was a terror but now we seem to have moved on. Google keeps releasing Panda update after Panda update and no one really seems to care anymore. Penguin was launch almost a year ago now and yet people fear it more than any other update I can remember. So why are we all so afraid of Penguin then? Well I saw an interesting stat at the Search Engine Roundtable here. A few...

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