Section: Blog

Rankings are a mess and the forums are buzzing with activity. Search engine roundtable says Google is being eerily silent about whats happening which could mean something big is brewing. Is this the Penguin refresh everyone has been anticipating or just some funny business going on the the search engines. I have seen some really odd things over the last few days which is normal activity right before a big update. Stay tuned...

Go you remember when Google instant came out? It was around September 2010 when Google started 'guessing' what search query most suited your search. At first it was a bit of a novelty, we played around with it, looked up amusing things and then switched it off because it was irritating. Now do you even notice it? Does it bother you or does it help your search? I'm guessing its the latter? It works with spelling mistakes and even if your...

The heading really speaks for itself, do you go the SEO path or do you push PPC? Ask me the same question 1 year ago and my answer would end completely differently. No, that's not a typo, I did say my answer would end completely differently. Let me explain: Client asks me: SEO or PPC? My response would involve first asking them questions such as "how long has your site been around?", "what are your aims?", "Whats your budget?", "What's your timeline?"....

Almost exactly a month after Panda 3.9 was released, we not have the release of Panda 3.9.1. As with the latest trend of Google release Panda release data, it was announced via Twitter with a link to the same old page as last time. The only real data we know from Google is that it has affected about 1% of all searching which is relatively significant. Some people in the forums are reporting that they have noticed a big change especially...

Buy Facebook likes or not to buy Facebook likes? The SMH seem to bring out a fair few  industry specific (my industry!) articles lately. Today's article talks about Australian companies buying Facebook likes, who does it, how they do it and if its worth it. A basic run down of this article is that it focuses on the site getwithsocial.com and their business of selling Facebook likes to Australian companies. The results that people quoted were generally negative and didn't find...

SEOMoz has released its 2012 SEO industry survey which is always a great read. For those of you that know me, I love data! So this will keeps me entertained for a long time to come with any interesting finds posted on this blog. A little about the survey: It was an online survey The survey is conducted every 2 years (previous was in 2010) Data includes information such as Age, Sex, Education, Roles, Pay, Strategy, Earnings and loads more 6500 People in more than...

That's a strong headline I know. But I recently ran a POLL asking site visitors what they thought of SEO companies since some negative press hit the media.The results look something like this: Yes I understand, the context in which the POLL was given probably won't yield 'favourable' results by any means. And the current sample size makes interpreting this data purely speculative. Saying this, the section that struck me most was those that stated that they have always had a...

So you thought this was going to be a straight forward merger right? Ha! Google's ability to make stuff this this confusing keeps me in the job! I was going to sit here and write a full blown step by step process on how to merge your Google+ page and your Google+ Local page but the Google local guru Mike Blumethol does ti pretty well here. What are the advantages and what are the differences between Google+ Local and Google+ business...