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Finally Google’s universal Analytics is out of Beta. We have some clients using Universal and some using Classic depending on what they are doing and what features were required. Since we love retargeting and remarketing then universal analytics was pretty limited in terms of what we wanted to do with it.

However with it now out of Beta, it means all features and reports are available in Google Analytics, including the awaited audience reporting as well as remarketing.

Official announcement can be found here.

Couple of cool things you can do:

1. User ID Feature – Helps you better understand your customers and their entire site usage and journal including anonymous engagement across different devices allowing for cross device reporting.

2. Time zone based reporting means more up to date and time relevant reporting.

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