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We know how important it is to be ranked well in Google Places especially for local businesses. I have seen a lot of businesses focus on the wrong areas when it comes to optimising their Google+ Local page, including things like stuffing their descriptions with locations and keywords, varying the industry with deep keywords or plural and even pumping thousands of links to a their Places page. (Just a note, Places, +Local, Maps, Google+ Local are all the same thing!). So...

So its official, Google Panda Refresh 3.9 has been pushed out. I thought something was happening on Friday last week with rankings moving around quite heavily and Google bots crawling data abnormally high compared to what I usually see. However the odd behaviour seemed to have stopped and reverted to what would be considered 'normal'. I was expecting something to be announced and we have confirmation on Google's official Twitter account. This refresh is expected to effect 1% of search results....

I'm a big fan of Yahoo's search marketing. I love it for the straight forward approach, lower variables and super cheap quality clicks you can get. Yes true, you don't the volume of traffic as you do on Google Adwords but there is enough traffic there to keep you happy. For some more information about the differences between all the engines you can read my Bing vs Google vs Yahoo article. One of the things that has always let Yahoo search down...

Wow this area is really heating up now. I'm starting to think there are about as many companies selling backlinks as there are trying to remove those links. Makes you think if you combine the two, you'll get people selling you 'zero backlink' packages. I'll put that in my ideas pile. Interestingly enough I'm getting a lot of traffic to this blog for people looking for backlink removal tools. What you need to understand is that most of the software is...

Imagine you hired a company that went around to all your good links and ask them to be removed? I came across this post today and couldn't help but laugh. World's worst SEO? One of my favourite quotes are: It has come to our attention that your website (or website hosted by your company) contains links to the [name removed] company website (URL removed) which results in material financial loses to the company we represent. Mind you, this isn't a pesky spam link.....

Checking where your ad stands and how it looks in the results pages is something we all do. We want to see who is around us, what their ads are like, where our competitors are, does our ad stand out enough or do we need to revisit ad copy and ad extensions. The problem is continually checking the results is going to increase your impressions and in turn reduce your overall click through rate. A lower click through rate may result...

There is a bit of uncertainty behind the meaning of (not provided) in Google Analytics. It's simple really.. Google wants you to pay for traffic. Ok, not the response you were after but let me explain. In October last year Google decided to change to SSL search. That means that anytime you were logged securely into Google.com or Google.com.au (ie your Google account), then your search data became encrypted. Top line level, if a user was logged into their Google account and...

Its the SEO vs PPC argument that has been raging on since search engine's existed. Which is better? Which gives more traffic? Ask me this 5 years ago and I would tell you the traffic is in organic and the fast measurement data is in PPC. Now it looks like things are starting to turn and I have come across an awesome infographic courtesy of wordstream which show where we are at with Paid vs Organic free traffic. Enjoy: © WordStream, provider...

Sitelinks are a great Adwords extension most businesses can benefit from. It enables you to take up more page space and direct people to deep pages within your site plus they give you the ability to use some catchy keywords. Below is an example of a recent campaign we ran using sitelink extensions: Obviously this particular promotion promotes our 30 Day free trial of our Google Maps Optimisation service. What we did here is a little different to what other people have...

I honestly believed that once Google+ Local took over the Places arena the dreaded "We currently do not support the location" in Google Maps would be gone. Seems like I was wrong. This is an issue that has been plaguing Google Local for ages.. and the first time I wrote about it was back in September 2011. Doing a quick check to see whether this issue is still around I got my answer quite quickly...