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To get you quickly up to speed we are going through SEO scenarios so that you can find the best SEO company for your business. Our 2 previous scenarios involve the back-linker and the one-timer. Today we will be looking at the testimonial king. Scenario 3 Q. You (the client.. who in this scenario is a Bondi Plumber): Can I see some examples of your work? A. SEO Provider: Sure! We have businesses in your area doing to same thing! If your visit bondi-plumber.com.au...

We have always supported businesses showing their business address. Why? Simply because the rankings were always better. We saw an improvement of rankings in so many cases when a business opted to show their address compared to if they didn't. This was regardless of whether the business served people at their location or not. Today Google seems to be cracking down on showing the address for those businesses which choose to show their address even though they do not see people...

Scrolling through some of the search engine blogs and forums I stumbled across an interesting product which is designed to help remove back links from blogs and forums around the net. Remove'em is a self serve link removal tool which simply provides a database of 30,000 blogs and gives the the associated contact details so all you need to do is find the blogs that have your link posted on them, and contact the owner quickly to have them removed. It's...

Following on from my previous post about the new look Adwords location extensions, I thought I would touch on what a few people have asked whether using this extension would give them a boost on top of their Google+ Local maps listings. Their theory is that they are doing well so why not 'double up' by running some Adwords to boost the results? There is nothing wrong with that and in most cases it is a great idea. Whether you will...

Something to note is that Google has changed the way it is displaying its location extensions for Adwords advertisers looking at getting listed on Google Maps for terms they are bidding on. If you are not sure what I am referring to the image below shows advertisers utilising location extensions in Adwords (blue indicators on the map): Previously There was a small '+' which when clicked, would open up a Map with the business location on it. This click features looks...

Google has officially announced the latest update in Adwords Editor which is version 9.8.1. As usual, you go to launch the software and it asks you if you want to update and some of the times, we grudgingly accept. Key changes to note: Manage location targeting more easily - I've used this and I'm telling you I got really confused.. Google's obsession with tabs is starting to bother me ever so slightly 90 day even rotation now can be selected Broad reach and Specific...

Some developments on the keyword tool front. Google is beginning its new roll-out of the keyword tool. Filled with tabs for different search filters. Its obviously a rolling release and possibly will be re-released in a refresh sometime soon. Unfortunately I didn't get to take a screenshot of it and it looks like their test is now over. So nothing to see for now. I will keep everyone updated if any new developments occur and possibly an update of any new...

After the panda updates over the last year a lot of people have been concerned about adding enough content to their pages so not to be hit with a 'thin content' panda penalty. I read an interesting interview with Matt Cutts today which briefly talks about the thin content issues that webmasters and SEO's are facing. The example here talks about a Pizza chain wanting to tailor each location page to its audience. Should they flesh out the content for each...

I'm currently writing a post about Adwords automation and my thoughts on it. Just as I was preparing it I get an alert from Google about an upcoming Webinar. I'm one of those people who get all interesting in these webinars then gets caught up in the daily grind that I end up completely missing out. This Google Webinar is one I really need to get my act together and watch. It's going to talk about using automated tools in Adwords, Adwords...

There has been a lot of debate as to whether social buzz is now more powerful than site links. The argument was that articles and content thatadd the social rounds tended to rank better in search engines, therefore social elements were becoming more and more powerful. Legitimate conclusion however I have never really bought it. I thinks it's a bit of the chicken and the egg debate.. If it was raining and everytime I walked outsidewithered was rain and I got...