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The cat is out of the bag.. Google is killing iGoogle, the famed Google home platform with all those cute widgets and what nots. There have been a load of complaints on Google's forum but I can see why. With all the apps, mobile apps, web apps, Google apps and everything app related...

I always try to keep an eye out when I see that Google is trying something different. The interesting part of their tests are how isolated they are. Sitting on one computer on Firefox I can see them testing while one of the other guys in the office, using the same internet connection and same browser (Firefox) see's something else completely. I recently saw a funny green colour in the url links, today I have seen an odd green (again with...

You may have heard me talk about the importance of negative keywords in adwords management and how they should always be added and incorporated in any Adwords campaign. But how do you actually do this? Its actually more straight forward than you may think. First, go to the keywords tab in your adwords platform. Right at the bottom of the page you will see a small link saying 'Negative Keywords'.. expand that link. Here you can add negative keywords and negative keywords...

This is our second installment of our Best SEO Company series (or should it be called 'worst'?). Scenario 1 was all about the back-linker and today is about the One-Timer. Scenario 2 Q. You (the client): So how much will this cost me? A. SEO Provider: Oh its just $xxx and that's it! With this you get free support for 1 year, email support and a guaranteed No. 1 spot or your money back in 90 days. Good or Bad? To answer this question...

I get this question probably more than any other question. How much should I spend? I wish there was a straightforward answer but there are so many factors that contribute to what your budget and daily spend should be. The first and most obvious factor is your budget. What is your monthly budget? How much do you want to spend on pay per click advertising? But before you immediately calculate your daily budget, read on...

And yes, that is a pun. And yes, I'm sorry.. its an aweful one too. What am I talking about? Google Now of course. You have heard of Apple's Siri who rambles on about the meaning of life, the end of the world and her relationship status. Now Google, possible in retaliation to Apple Maps, decided to bring out its own version of Siri, also known as Google Now. Google NOW is to be released with Android phones using Android OS 4.1...

Adwords management is a full time job.. and I guess that is why we have a job. Even though it's a lot of work, it is in fact, quite straight forward. If you follow the following quick tips you will be well on your way to better and more effective ppc management. 1. Be granular as possible Try and be very specific about what keyword you put in each adgroup. For example if you are selling leather lounges online it would make...

You may be wondering why we are always talking about Google and getting the most out of their ad platform and getting higher in the organic search rankings. Well, having a look at the search volume search engine breakdown as of June 16, 2012 you'll kind of start understanding why: Get it? That's over 88% spread over Google.com.au and Google.com leaving the other to pick up the scraps. But those scraps are nothing to be sniffed at. You have to remember that even...

Google has unveiled a facelift of its Adwords Platform. Usually with these updates come some cool new features to report and I even had a Google rep take me through all the changes...

I know what you are saying, how hard can it be to use the keyword tool? You just throw in a few keywords then check to see what the search volume. And yes.. we know.. make sure 'Australia' is selected and that we look at local searches only.. we get it. I know you get it but Google does something interested in its 'default' search setting. That is; all the results you get are broad matches. In other words the numbers...