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Heard the terms broad, phrase, exact been thrown around and never really understood what they were. Visited the Google Adwords help forum and seen the amount of content on there an simply given up? Well lets break it all up into 3 easy to understand points. For the purpose of this post we are a company looking at promoting its reseller offering. The keyword phrase we have decided to bid on is: "reseller hosting'. In all the examples below we are...

Yes there are loads of SEO companies out there so how do you know which company would be most suited to your business? What questions should you ask? What should you watch out for? Welcome to our 'Finding the best SEO company' series! What I'm going to be doing is giving you 5 scenarios that you will most likely be confronted with when it comes to finding the best and then I'll give it a rating so you know whether they...

A few days ago I posted about my frustration with Google's imposed 30/90 day limit on evenly rotating ads. Well it looks like Google has listened to the uproar from advertisers by introducing an opt-out form. So if the proposed 90 day increase is not enough, then the old option is back but obviously, this is not set as a default. With the default ad setting being tailored towards better clicks, to even select having your ads rotate evenly requires an...

Late last year we unfortunately had to say goodbye to a great tool, Yahoo site explorer. This was a great way to see what the competition were doing by spying on their backlinks and other goodies. In the meantime the alternatives, although useful to some degree, never really stood up to what Yahoo's site explorer offered us. However now it looks like the promise of a Yahoo/Bing tool has come to fruition with the announcement of Bing's Link Explorer. It is...

So Google+ Local is official. Google has had another name change for Local Search, Google Maps, Google Places, Places for business and every other reiteration of Google Places they have come up with. Now its called Google+ Local and its being rolled out as we speak. I am actually yet to see it come through in Australian local searches but as per usual, we should give the roll out a bit of time before we experience anything here. However you can...

So its RosesOnly.com.au vs EasyFlowers.com.au in what I think is an interesting issue. Namely because it may be a bigger deal than one company believing another company is violating their trademark. So what is happening is that RosesOnly.com.au is claiming that EasyFlowers.com.au is trying to essentially siphon traffic looking for Rosesonly.com.au by targeting people searching specifically for 'roses only'. I first read it here. Now the issue here is that rosesonly.com.au is not happy that when people type in 'roses only' a...