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Adwords reporting is probably the most frustrating part of the job I must say. Here at WMC we have had someone dedicated to pulling client reports every day which to say the least, is a grotesque waste of time. We would much rather put those resources to campaign optimisation as opposed to excel spreadsheet playing. There has been a few systems which we have tested in an attempt to automate the process but nothing really that allowed the customisation and automation...

You will be missed. Google's external keyword tool has been a long time friend for many webmasters and advertisers looking to understand search volume for particular keywords and demands in an industry. Google has decided to let and and replace it with the Keyword Planner currently located within Adwords (customer acquisition much?). We will miss the data that never really matched real impressions in a campaign. We will miss the broad match results clients would come back with claim they are on...

Interesting note about the data we are getting in the new Google adwords keyword planner compared with that of the external keyword tool. I recently wrote this article about geo based searches in the keyword planner only to find a discrepancy between the keyword tool and the data in the keyword planner. I have attached below the screenshot of the data in the planner: Now I put the same search query in the old keyword tool and this is what I got: Both are...

One of the gripes I had with the original Keyword tool was the inability to effectively work out how much search volume was available for certain cities and specific regions. The tool would only gave you country specific data, however with the release of Google's Keyword planner, you can now break down search volume by city and region. For example if I wanted to get an estimate for how many people were searching for 'Logo Design' in Sydney, I can now...

Its official, Enhanced campaigns for Google Adwords will be rolled out on July 22, 2013. This means that on July 22, all campaigns will automatically be changed to becoming Enhanced campaigns. What should you do? We recommend not waiting until the rollout to sort out your new campaign structures. I'm not suggestion you move everything over, but start understanding how enhanced campaigns work and build a strategy that you are ready to implement for July 22. Just find a straight forward multi device...

This is new.. Matt Cutts tweeted an interesting new tool Google has created to 'out' spammy sites. I think its a good move as we all know those sites that somehow (miraculously) seem to fall under the radar and don't get touched by the major updated like Penguin. So Google decided to ask, what have we missed? This could open up a load of floodgates and nasty submissions but the logic behind it is good and unlike previous attempts where people wanted...

Google Penguin 2.0 is out and is the talk of Google space. This was probably one of the most anticipated updated or refreshed in a long time. We have been waiting to see what its effect will be for quite some time. But not everyone is convinced or think its was that big of a deal. Matt Cutts did state that this latest updated was going to be something that would truly shake up the order and weed out the spam...

Is this goodbye to our decade long love affair with Google's awesome keyword tool, set to be replaced by a newer, fresher version? Google's Adwords Keyword Planner has been launched within the Adwords interface and this is something pretty special. It takes all the good bits from the External Keyword Tool, Traffic estimator and even historical campaign data and smashes them into one cool tool, right within your adwords interface. With the keyword planner, you can now get more in depth...

Enhanced campaigns will, in around July, force us to embrance mobile in our marketing strategy to one degree or another. I believe that all online businesses should embrace this as opposed to worry about having to do mobile. Mobile in fact is very highly responsive, a little cheaper (currently) than desktop/tablet PPC but also has a load of traffic that you can tap into. And guess what? If you don't tap into it, your competitors will do so and in most...

Big (huge!) news in Google's trademark policy for Australian Adwords advertisers. I have known about this for a little while now but wanted to research more into it before posting something here. We have always been wary of bidding on competitor keywords due to Google's Australia policy that prevents businesses from bidding on Trademarks, as well as using trademarked competition brand names in the headlines or the adcopy. But it appears a recent ACCC ruling regarding use of trademark and Google was the...