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Google Enhanced campaign options are growing in functionality of depth. There is still a lot of work for Google to do however here are a few changes which are moving it in the right direction: 1. Automatic Social Annotations Google is not giving up on their Google+ social network by any means. Now if you have a Google+ page linked to your website (and vice versa) plus a 'significant' number of followers. What 'significant' actually is I'm not sure but Google does...

Earlier in January, when Google released their 2012 Q4 earnings report, they blamed their  lower avg CPC's on the lack of take up from advertisers of mobile search. Then with little surprise and not long the Q4 earnings announcement, Google launched Enhanced Adwords aimed at integrating mobile search with desktop search, effectively 'forcing' advertisers into mobile with the hope of bigger mobile ad spends and therefore higher avg CPC's. Well Cavario recently released some Q1 stats which support the theory that enhanced Adwords, among other elements, may...

We know how good Google's keyword tool is for keyword research for Adwords as well as SEO campaigns. Not too long ago I stumbled across an interesting development while doing some keyword research for a new client. Google's Keyword tool now grouped keywords into themes! Naturally, I thought I would write a post about it however when I went back into the tool to do some more research I wasn't able to replicate it. It turns out, you need to...

Running an Adwords campaign without conversion tracking is kind of like going around a race track without being timed. Yeh, you can run it, even be a bit of fun, but if you are truly serious about it you measure your performance by your lap times.. or your conversions. I'm not going to go into detail about how to set up a conversion or anything like that, I'm going to talk about analysing the data and to keep things simple, I'll...

I have updated a few of my client's account to test out the new Adwords enhanced systems and some of the new features. The more I play around with it the more I get what Google was doing but more importantly, how we are going to use it to our advantage. One of these new features include more granular statistics. The truth is, its not actually more granular, it's just easier to access and look a lot better to the average...

Google is going all out with its roll out of Google Enhanced Adwords by immediately making it Required Minimum Functionality (RMF) for all those using Google's Adwords API. Basically the RMF is the guidelines that API users must abide by in order to be eligible to use the API. The RMF changes are required for both the creation functionality as well as the management functionality. Interestingly, the reporting function is yet to be subject to any enhanced adwords changes. A snapshot...

Hot on the heels of Google announcing is quarterly figures and pointing at mobile as the reason for the drop in average CPC costs, Google has launched Enhanced Adwords. Enhanced Adwords is an update in the Adwords platform to make it easy for advertisers to combine both traditional desktop advertising and advertising for mobile devices. This makes perfect sense as Google was struggling to get advertisers to adopt mobile as a viable medium, even though almost half of search is now dominated by mobile. Google aims to make...

The Australian consumer watchdog has lost its battle with Google over claims the company has been engaging in misleading and deceptive conduct. This has got to do with Google's Adwords advertisers sending traffic to sites bidding on competitor terms which the ACCC found to be misleading to users. Even though Google originally was found to be engaging in misleading and deceptive conduct, Google appealed to the high court today which found it in favour of Google. The high court determine that users understood...

If you havn't logged into your Adwords account recently then you may have missed the news that Google as of February 4, 2013, will be phasing out the old Impression Share columns and replacing them with individual search and display columns. Previously impression share was a combination while now its seaparating display and search so its easier to measure. You must also remember to change your reporting as the old columns will be replaced by the new ones. For us, it...