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A report in relation to Google's earnings has come out and there is a lot of talk about the 6% drop in cost per click for 2012 Q4 compared to the same period in the previous year. Earnings increased 36% mind you, but why would cost per click decrease? Google has pointed the finger at mobile search and the difficulty in getting higher click costs. Since mobile is really taking off, its natural that the cost per clicks will decline...

Just read this article on the Sydney Morning Herald. A Port Macquarie surgeon, Dr Guy Hingston, is suing Google due to its autocomplete 'suggesting' he is bankrupt. Initially I thought it was going to be simply a case of mistaken identity, however the story is a little more complex and again, like this previous article, the result could leave the door open for plenty more even though each case is completely different. I'll try and keep track of developments....

Get ready to see another increase in those frustrating (not provided) keyword sources. Chrome is now set to move into secure search with the launch of Chrome 25. So now that's Google users, Firefox users, Safari and soon to be Chrome. As a business move this makes perfect sense for Google. It forces web masters to see valuable traffic by pushing them into paid search where all traffic queries are there for all (paying) to see. This means more money in the...

Loving some of the new Adwords platform interface changes. Previously the multiple changes function was pretty good on the standard Adwords interface but some things had to be done either by custom software or by using Google's, UX challenged, Adwords Editor. Things such as mass pausing, mass bid shifts and multi-campaign setting amendments were quite easy to do using the normal Adwords interface. However bid amendments always proved difficult in that you could only select 1 bid for the group that...

Is the fear of Google's penguin update justified? Panda was a terror but now we seem to have moved on. Google keeps releasing Panda update after Panda update and no one really seems to care anymore. Penguin was launch almost a year ago now and yet people fear it more than any other update I can remember. So why are we all so afraid of Penguin then? Well I saw an interesting stat at the Search Engine Roundtable here. A few...

Over the last few weeks I have noticed the disappearance of a lot of the Google authorship images in the SERPS. It didn't appear to affect all pages on a site, especially not blog pages. However there was definitely a drop in the images in the SERPS. This appears to be sorted as authorship images are definitely back in swing. I'm wondering whether there has been an update or whether Google is testing things such as authorship CTR or a completely...

Is SEO something that you can simply learn online? Is there a course available? Degree even? Without sounding cliche, I've found the only place to learn SEO is via the school of hard knocks (wow that was cliche). I learnt SEO from failing a thousand times, then nailing one thing. Failing another thousand times, then nailing another. The key for me was to fail so many thousands of times that eventually I nailed a fair few things! There was no 'course' that...

Again, in what seems like the millionth update for Panda, Google has released its 21st reiteration of its initially feared update. The new one is supposed to affect .4% of world wide search queries and about 1.1% of US based search queries. Nothing too interesting or significant to note as we have seen this before.. about 21 times. It seems like a monthly update that Google is doing. The key is to keep to unique content flowing and stay away from low quality...

No doubt you have seen it. You type something into Google search and the usual results come up. However over the last few months you have noticed more and more what looks like little icons of people showing up. You probably haven't even thought too much about it. But what if I told you these little pictures saw a 40% increase in SERP CTR? Does that make you think differently? Some webmasters and SEO's have noticed a definite increase in CTR when using...