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Spinning off from my last post is Google sneakily allowing 'Indefinite' ad rotation back onto its Adwords platform. Not sure why they didn't push this aspect outside of their usual Tweet and among their run down on the official blog. Considering the amount of uproar removing the even rotation setting previously when they limited it to 30/90 days or when they offered webmasters and campaign managers the ability to opt out of these settings. As reported yesterday Google has made some amendments...

One of the first things I would change about the way Adwords was set up as a default would be to change the 'optimise  for clicks' default setting for Ad rotation. I've been irritated by it several times in past posts and Google's reluctance to allow us to rotate ads evenly for an indefinite period of time. As a tiny step forward, when you are using the conversion optimiser or enhanced CPC, Google has changed this setting from the default and...

Oh if only I got $1 for every time a client said to me they want to be No. 1 for a particular word whether it be PPC or SEO. I'd be smiling ear to ear right now. The problem is that being No.1 isn't always the best way to go when you are paying for traffic. In terms of SEO and free traffic then go nuts, the higher the better, not much to lose there. But when you are paying...

Where do all the recent Google changes leave old school SEO techniques such as Article Marketing, Footer Links, Widgets and other traditional well known techniques? Have you given up article marketing because of Panda? Did you drop your Widget or theme distribution to escape or fix up a Penguin penalty? More importantly what is Google's stance on these traditional techniques? Well here is a recent article by Matt Cutts explaining where they all fit into the equation From what Matt says, Google...

Google has teamed up with Samsung to bring us a fast, light and cheap laptop.. assuming 'us' and 'everyone' are limited to those in only certain countries. Currently you can purchase the Chromebook directly if you are in the US, UK, Spain, France, Italy, Germany, South Korea and the Netherlands.. but not here in Australia. Shame because it doesnt look so bad: Runs on Chrome OS Just over 1kg 2cms think Over 6hrs Battery Life 100GB space using Google Drive (Free for 2 years) Under 10s boot...

I have no problem with Joomla. In fact I think its a great robust platform that is easily scalable with the right designer and programmer on board. I also know in terms of SEO, out of the box, its no Wordpress. Nor is it as easy as adding a plugin and doing a few tweaks here and there and you are on your way. Joomla needs to be nurtured like a little puppy. It needs to be taught not to wee...

The long awaited disavow tool is finally available to webmasters who want to disavow or 'annul' links to your site that Google's feels are unnatural links. Bing has already launched one however this is the big announcement, the one thousands of Penguin affected webmasters have been waiting for. This will send Penguin smacked webmasters over the moon with joy as they can finally start removing those hard to remove links they 'somehow' got pointing to their site. I already have a...

Has the exodus begun? First Marissa Mayer leaves Google to take the top spot at Yahoo.. now she decides to poach Henrique de Castro from Google's advertising division for a cool $58 million. The former ex Dell and now ex Google is linked to Google's meteoric success of its advertising and marketing network. She hopes the signing will lead to a boost in their ad revenue market and launch Yahoo into their next phase of growth. What I am mostly interested in...

I couldn't start to tell you how many Spam comments I get per day. Its truly amazing that people are still doing this in the age of all the animal based updates. The funny thing is, a lot of the Spam comes from SEO's! Can can some people not read or do they refuse to believe that what may have worked 5 yrs ago simply won't cut it today. Kinda reminds me of those who religiously invest in property yet...

SEO is constantly changing to the extent that what you used to do at the end of 2011 is so very different to what you do today, not even 12 months on. Its probably one of the most dynamic industries today and in order to stay on the ball, you need to live and breath it. This is one of the reasons having a great SEO is vital, you need someone who is up to date, uses the most recent practices...