Blog

Home / Blog (Page 6)

Even though way behind Google, Bing has finally released Sitelink extensions for advertisers using their ad network. And guess what? It works! Bing has claimed that by using sitelink extensions, advertisers have seen an increase in CTR by 15-25% compared to standard search ad performance. I tried to do a few searches here in Australia but no sitelink extensions came up for either my clients or anyone else so I am assuming the global roll out is still not in effect. I...

Google's updated and 'weather reports' don't seem to stop do they? Yet another update from the search giant as they update their page layout algorithm. The page layout algorithm is essentially Google's attempt to weed out sites which require you to trawl through ads and banners to find the content you want. Google wants a good chunk of content above the fold so users don't have to scroll down and look for the content. It makes sense but then it gets...

To take the burden of paying for Adwords credits, Google has released its own credit line called Adwords Business Credit. Teeming up with Barclays Bank in the UK and Comenity Capital in the US, Google is issuing credit cards to only to be used with Adwords. Currently this is only available in the UK and the US but the revenue from this must be pretty huge considering the size of the Adwords advertiser market. A great business move by Google but...

The long awaited Penguin refresh has been announced and I'm slightly dissapointed. I expect something really big but Matt Cutts on Twitter says it will only affect 0.3% of English queries. This is especially surprising considering that Matt said the following words about the next Penguin refresh: you don’t want the next Penguin update.. [the updates will be] jarring and jolting Browsing through the webmaster forum it seems to be anything but jarring or jolting with a very much muted effect. Since this...

There is nothing more frustrating than getting a hard earned review uploaded by a client, just to have it removed for no particular reason other than.. well.. no reason! I have seen this occur more and more recently with Google coming down hard on reviews and in many cases, for no apparent reason. Yes some dodgy and fake reviews end up getting the boot but along with those go a large number of perfectly legitimate ones. Is Google looking at filtering...

i kind of got over all the Panda updates.. Google would release very little information about the updates and the refreshes and simply point us towards the original Panda release. A new update was released which wasn't simply another refresh but an amendment or update to the original algorithm. The funny thing was that a lot of the Panda talk was muted due to the latest EMD update penalising low quality exact match domains. In fact a whopping 2.4% of English searches...

Google Maps strikes again with international numbers confusing Google resulting in some irregular phone numbers. We had this recently occur with a client when we activated their Google+ page on top of their Google Places page (yes.. it is confusing!). The fix of this problem is quite simple, just login in and change the number on your places as well as your Google+ page. Makes me wonder whether it was worth obtaining a Google+ page in addition to the Google places page.....

I missed the official tweet but just saw this on Search Engine Roundtable which I thought was very interesting regarding "exact match domains". It wasn't very long ago when new businesses bought a url based on the keyword it matches. Now Google is wanting to come down on businesses trying to set up websites to target keywords using EMD's or "exact match domains". Even though Matt Cutts on Twitter said it will only effect 0.6% of search results and it targeted low...