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Believe it or not Google is 14 yrs old now. I remember it when Altavista and Yahoo were the biggies and I simply used it as my home default page because it loaded so quickly. After all it was 1 small image and pretty much no text.. On my 286 Pentium whatever, I needed something simple and Google gave it to me. 14 years on and even though the homepage is the same.. its anything but. It was created a world...

We all know the benefits of using sitelinks when advertising in Adwords. Its a great way to take up more real estate on the front page and also direct users to pages that they may also find useful on your site. I wrote an article recently about a few sitelink tips that Google didn't seem to mind. Well Google is now frowning upon not using unique sitelink urls for all new sitelink ad extensions being created. In the initial stages Google...

Yesterday Google send out an email to those subscribed to Webmaster tools explaining that Webmaster Tools will now be sending automated emails if there are critical or important issues detected about your site. Key phrase for me is this: We'll only send you email for issues that we think have significant impact on your site's health or search performance which have clear actions that you can take to address. For example, we'll email you if we detect malware on your site or...

The Panda refreshes just keep on coming don't they? Keeping up with their release style, Google tweeted this update via their A Googler account then forwards you to the same old page about what Panda is. What they have confirmed is that only 0.7% of searches will be 'noticeably' affected by this refresh. Not sure what the definition of 'noticeably' is but I have a feeling its a little blurred. I have seen a bit of movement but nothing too drastic. Still waiting...

One of the most annoying thing that I have found using Adwords is when a client has a specific budget for their campaign, which you then break down into multiple campaigns, requiring you to work out daily budget for each campaign. Inevitably one campaign does not meet budget and the other has a load of lost impressions due to the budget not being sufficient. The balancing act has now been aided by Google releasing shared budgets in its Adwords platform allowing...

Rankings are a mess and the forums are buzzing with activity. Search engine roundtable says Google is being eerily silent about whats happening which could mean something big is brewing. Is this the Penguin refresh everyone has been anticipating or just some funny business going on the the search engines. I have seen some really odd things over the last few days which is normal activity right before a big update. Stay tuned...

Go you remember when Google instant came out? It was around September 2010 when Google started 'guessing' what search query most suited your search. At first it was a bit of a novelty, we played around with it, looked up amusing things and then switched it off because it was irritating. Now do you even notice it? Does it bother you or does it help your search? I'm guessing its the latter? It works with spelling mistakes and even if your...