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The heading really speaks for itself, do you go the SEO path or do you push PPC? Ask me the same question 1 year ago and my answer would end completely differently. No, that's not a typo, I did say my answer would end completely differently. Let me explain: Client asks me: SEO or PPC? My response would involve first asking them questions such as "how long has your site been around?", "what are your aims?", "Whats your budget?", "What's your timeline?"....

Almost exactly a month after Panda 3.9 was released, we not have the release of Panda 3.9.1. As with the latest trend of Google release Panda release data, it was announced via Twitter with a link to the same old page as last time. The only real data we know from Google is that it has affected about 1% of all searching which is relatively significant. Some people in the forums are reporting that they have noticed a big change especially...

Buy Facebook likes or not to buy Facebook likes? The SMH seem to bring out a fair few  industry specific (my industry!) articles lately. Today's article talks about Australian companies buying Facebook likes, who does it, how they do it and if its worth it. A basic run down of this article is that it focuses on the site getwithsocial.com and their business of selling Facebook likes to Australian companies. The results that people quoted were generally negative and didn't find...

SEOMoz has released its 2012 SEO industry survey which is always a great read. For those of you that know me, I love data! So this will keeps me entertained for a long time to come with any interesting finds posted on this blog. A little about the survey: It was an online survey The survey is conducted every 2 years (previous was in 2010) Data includes information such as Age, Sex, Education, Roles, Pay, Strategy, Earnings and loads more 6500 People in more than...

That's a strong headline I know. But I recently ran a POLL asking site visitors what they thought of SEO companies since some negative press hit the media.The results look something like this: Yes I understand, the context in which the POLL was given probably won't yield 'favourable' results by any means. And the current sample size makes interpreting this data purely speculative. Saying this, the section that struck me most was those that stated that they have always had a...

So you thought this was going to be a straight forward merger right? Ha! Google's ability to make stuff this this confusing keeps me in the job! I was going to sit here and write a full blown step by step process on how to merge your Google+ page and your Google+ Local page but the Google local guru Mike Blumethol does ti pretty well here. What are the advantages and what are the differences between Google+ Local and Google+ business...

A new update is looming and guess what? News of the grapvine is telling us that it is going to be a HUGE one! This means lots of movements, lots of actions and lots of unhappy SEO's. Prior to all other updates Google's were always quite bearish regarding their changes saying how 'low key' these updates are going to be and they should only affect a limited number of searches. Reading at search engine roundtable, when Matt Cutts was asked at...

This is a heated debate! The question that always seems to arise is whether you advertise your services or product in search pay per click (PPC) on maybe go the display advertising route. What % of resources should be allocated to search and what you should put towards content? The answer is.. wait for it.. depends. You need to look at the goal of your campaign in order to determine how you are going to go about allocating your budget spend. In...

Just like Facebook did a few years back, Google+ is now rolling out vanity URLs for people and pages. There is no particular deadline or date they have said other than it will happen "over time". I'm not sure why it took so long considering companies have been advertising to visit their Facebook page easily by saying something along the lines of "Visit us on Facebook.com/companyblabla". For Google+ they needed to say visit us on plus.google.com/117587965410771474917 forward slash post. Err. Yeh. Now...

I just finished reading a brilliant article about 25 ways to get penalised by Google in 2012. I really couldn't have put it better myself but I thought I would do a quick Google Adwords version of this post. I'm going to give you 5 sure fire ways to get on Google's bad side when it comes to Adwords. These may not be full blown penalties (some are) but may be considered minor penalties that means you pay more per click...