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Up until now, a conversion is a conversion is a conversion. Regardless of whether a conversion is a phone call, a lead, a download, an email submit or a product purchase, it’s an event that we (should) track.   Why do we track? Well in its simplest form, it’s a measure of performance. As marketers, we need to know what channels and traffic sources lead to conversions then measure these against how much we spent to buy that traffic (ROI). Understanding this, we then...

Finally Google's universal Analytics is out of Beta. We have some clients using Universal and some using Classic depending on what they are doing and what features were required. Since we love retargeting and remarketing then universal analytics was pretty limited in terms of what we wanted to do with it. However with it now out of Beta, it means all features and reports are available in Google Analytics, including the awaited audience reporting as well as remarketing. Official announcement can be...

I shared a post recently about an Adwords reporting software that we are heavily involved in. Now this super cool tool supports Analytics reports, allowing agencies to build great custom reports with ease and automation. Just like the Adwords reporting you can build report 'widgets' as KPI's, Graphs, Tables and basic notes but the metrics have changed to support those used in Google Analytics. These includes visits, unique visits, avg duration, bounce rate, goal completions, revenue, New visits and more. There are 3...