Google Updates

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It's nothing new that Google allows you to 'remarket' to your current users through GDN and Search remarketing  audiences within Adwords. However did you know that Google also allows you to target 'similar' audiences? So after analysing your current audience, Google will then determine those that have similar interests to people visiting your website. How does Google do this? Well I could try and rehash what Google has already said but that won't make much sense. Google stated: AdWords looks at browsing activity on...

This isn't particular new or ground breaking news, its been around for a while but I thought it would be important to run through how Ad Extensions now affect your Adrank (basically the rank where your ad appears on the page among your competitors). Previously Adrank was pretty simple to work out. The formula went something like this: Your max CPC Bid x Quality Score. The best combo wins the race to the top. Now Google has decided to incorporate something else in...

Google has sheepishly added a 'CPM' option which all advertisers can take advantage of. I first stumbled across it with Search Engine Journal reporting on Kim Clinkunbroomer's post at Philly Marketing Labs. I've been mulling over it ever since and have started to test a few CPM campaigns based on previous CPC data to see if it translates across well. Previously, this was the domain of the big spenders and media buys on the Double Click ad network or for those...

Google is soon to be (and currently doing so for a select few) giving Advertisers the options of promoting their Google+ content on the GDN network. This was announced by Eran Arkin on none other than his Google+ page. I get it and I understand why some companies would want to do this, most notably for branding purposes. Yes you can engage people in a more 'social' way and in essence, as Google puts it, "make the web your social stream'....

I have talked about it a lot over the past year, Google encryption is changing the face of tracking. Google has now gone full circle and shut off a lot of search query data we used to love. Last year I spoke about and cleared up the (not provided) question. Then I put forward my thoughts about Google's drop in average CPC's due possibly due to this encryption. Well Google has closed the loop by announcing that all Google search will not...

You will be missed. Google's external keyword tool has been a long time friend for many webmasters and advertisers looking to understand search volume for particular keywords and demands in an industry. Google has decided to let and and replace it with the Keyword Planner currently located within Adwords (customer acquisition much?). We will miss the data that never really matched real impressions in a campaign. We will miss the broad match results clients would come back with claim they are on...

Interesting note about the data we are getting in the new Google adwords keyword planner compared with that of the external keyword tool. I recently wrote this article about geo based searches in the keyword planner only to find a discrepancy between the keyword tool and the data in the keyword planner. I have attached below the screenshot of the data in the planner: Now I put the same search query in the old keyword tool and this is what I got: Both are...

One of the gripes I had with the original Keyword tool was the inability to effectively work out how much search volume was available for certain cities and specific regions. The tool would only gave you country specific data, however with the release of Google's Keyword planner, you can now break down search volume by city and region. For example if I wanted to get an estimate for how many people were searching for 'Logo Design' in Sydney, I can now...

Its official, Enhanced campaigns for Google Adwords will be rolled out on July 22, 2013. This means that on July 22, all campaigns will automatically be changed to becoming Enhanced campaigns. What should you do? We recommend not waiting until the rollout to sort out your new campaign structures. I'm not suggestion you move everything over, but start understanding how enhanced campaigns work and build a strategy that you are ready to implement for July 22. Just find a straight forward multi device...

This is new.. Matt Cutts tweeted an interesting new tool Google has created to 'out' spammy sites. I think its a good move as we all know those sites that somehow (miraculously) seem to fall under the radar and don't get touched by the major updated like Penguin. So Google decided to ask, what have we missed? This could open up a load of floodgates and nasty submissions but the logic behind it is good and unlike previous attempts where people wanted...