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I shared a post recently about an Adwords reporting software that we are heavily involved in. Now this super cool tool supports Analytics reports, allowing agencies to build great custom reports with ease and automation. Just like the Adwords reporting you can build report 'widgets' as KPI's, Graphs, Tables and basic notes but the metrics have changed to support those used in Google Analytics. These includes visits, unique visits, avg duration, bounce rate, goal completions, revenue, New visits and more. There are 3...

Google has sheepishly added a 'CPM' option which all advertisers can take advantage of. I first stumbled across it with Search Engine Journal reporting on Kim Clinkunbroomer's post at Philly Marketing Labs. I've been mulling over it ever since and have started to test a few CPM campaigns based on previous CPC data to see if it translates across well. Previously, this was the domain of the big spenders and media buys on the Double Click ad network or for those...

You will be missed. Google's external keyword tool has been a long time friend for many webmasters and advertisers looking to understand search volume for particular keywords and demands in an industry. Google has decided to let and and replace it with the Keyword Planner currently located within Adwords (customer acquisition much?). We will miss the data that never really matched real impressions in a campaign. We will miss the broad match results clients would come back with claim they are on...

Interesting note about the data we are getting in the new Google adwords keyword planner compared with that of the external keyword tool. I recently wrote this article about geo based searches in the keyword planner only to find a discrepancy between the keyword tool and the data in the keyword planner. I have attached below the screenshot of the data in the planner: Now I put the same search query in the old keyword tool and this is what I got: Both are...

One of the gripes I had with the original Keyword tool was the inability to effectively work out how much search volume was available for certain cities and specific regions. The tool would only gave you country specific data, however with the release of Google's Keyword planner, you can now break down search volume by city and region. For example if I wanted to get an estimate for how many people were searching for 'Logo Design' in Sydney, I can now...

Its official, Enhanced campaigns for Google Adwords will be rolled out on July 22, 2013. This means that on July 22, all campaigns will automatically be changed to becoming Enhanced campaigns. What should you do? We recommend not waiting until the rollout to sort out your new campaign structures. I'm not suggestion you move everything over, but start understanding how enhanced campaigns work and build a strategy that you are ready to implement for July 22. Just find a straight forward multi device...

Big (huge!) news in Google's trademark policy for Australian Adwords advertisers. I have known about this for a little while now but wanted to research more into it before posting something here. We have always been wary of bidding on competitor keywords due to Google's Australia policy that prevents businesses from bidding on Trademarks, as well as using trademarked competition brand names in the headlines or the adcopy. But it appears a recent ACCC ruling regarding use of trademark and Google was the...

Google Enhanced campaign options are growing in functionality of depth. There is still a lot of work for Google to do however here are a few changes which are moving it in the right direction: 1. Automatic Social Annotations Google is not giving up on their Google+ social network by any means. Now if you have a Google+ page linked to your website (and vice versa) plus a 'significant' number of followers. What 'significant' actually is I'm not sure but Google does...

Hot on the heels of Google announcing is quarterly figures and pointing at mobile as the reason for the drop in average CPC costs, Google has launched Enhanced Adwords. Enhanced Adwords is an update in the Adwords platform to make it easy for advertisers to combine both traditional desktop advertising and advertising for mobile devices. This makes perfect sense as Google was struggling to get advertisers to adopt mobile as a viable medium, even though almost half of search is now dominated by mobile. Google aims to make...

The Australian consumer watchdog has lost its battle with Google over claims the company has been engaging in misleading and deceptive conduct. This has got to do with Google's Adwords advertisers sending traffic to sites bidding on competitor terms which the ACCC found to be misleading to users. Even though Google originally was found to be engaging in misleading and deceptive conduct, Google appealed to the high court today which found it in favour of Google. The high court determine that users understood...