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Its finally happened! Google has acquired a massive pool of 1800 numbers and is finally providing call forwarding for call tracking directly within Adwords. This allows for calls to be included into your converted clicks so you know not only how many people submitted web leads, but also how many people clicked your 'click to call' buttons that actually lead to a phone call. How do you set it up? That is super easy. All you need to do is go to...

Google's April fools joke was actually quite interesting. I was actually hoping something would happen with these Adbirds, that would have made it super interesting. But no, just a joke that kind of ends with a little 'April Fools' note anticlimax. [caption id="attachment_1927" align="alignnone" width="1152"] Google Adbirds[/caption] Kind of wanted to see my ad a bird, however that would look!...

Lets give Dynamic Search ads a go they said. Lets give search remarketing a go they said. Lets combine them they probably said. Ok, lets start with Google's definition of what "Dynamic Search Ads" actually are: Dynamic Search Ads target relevant searches with ads generated directly from your web site -- dynamically. With Dynamic Search Ads, we keep a fresh index of your inventory using Google's organic web crawling technology. When a relevant search occurs, we dynamically generate an ad with a...

I shared a post recently about an Adwords reporting software that we are heavily involved in. Now this super cool tool supports Analytics reports, allowing agencies to build great custom reports with ease and automation. Just like the Adwords reporting you can build report 'widgets' as KPI's, Graphs, Tables and basic notes but the metrics have changed to support those used in Google Analytics. These includes visits, unique visits, avg duration, bounce rate, goal completions, revenue, New visits and more. There are 3...

It's nothing new that Google allows you to 'remarket' to your current users through GDN and Search remarketing  audiences within Adwords. However did you know that Google also allows you to target 'similar' audiences? So after analysing your current audience, Google will then determine those that have similar interests to people visiting your website. How does Google do this? Well I could try and rehash what Google has already said but that won't make much sense. Google stated: AdWords looks at browsing activity on...

This isn't particular new or ground breaking news, its been around for a while but I thought it would be important to run through how Ad Extensions now affect your Adrank (basically the rank where your ad appears on the page among your competitors). Previously Adrank was pretty simple to work out. The formula went something like this: Your max CPC Bid x Quality Score. The best combo wins the race to the top. Now Google has decided to incorporate something else in...

Google has sheepishly added a 'CPM' option which all advertisers can take advantage of. I first stumbled across it with Search Engine Journal reporting on Kim Clinkunbroomer's post at Philly Marketing Labs. I've been mulling over it ever since and have started to test a few CPM campaigns based on previous CPC data to see if it translates across well. Previously, this was the domain of the big spenders and media buys on the Double Click ad network or for those...

I have talked about it a lot over the past year, Google encryption is changing the face of tracking. Google has now gone full circle and shut off a lot of search query data we used to love. Last year I spoke about and cleared up the (not provided) question. Then I put forward my thoughts about Google's drop in average CPC's due possibly due to this encryption. Well Google has closed the loop by announcing that all Google search will not...

Adwords reporting is probably the most frustrating part of the job I must say. Here at WMC we have had someone dedicated to pulling client reports every day which to say the least, is a grotesque waste of time. We would much rather put those resources to campaign optimisation as opposed to excel spreadsheet playing. There has been a few systems which we have tested in an attempt to automate the process but nothing really that allowed the customisation and automation...

Interesting note about the data we are getting in the new Google adwords keyword planner compared with that of the external keyword tool. I recently wrote this article about geo based searches in the keyword planner only to find a discrepancy between the keyword tool and the data in the keyword planner. I have attached below the screenshot of the data in the planner: Now I put the same search query in the old keyword tool and this is what I got: Both are...