PPC

Home / PPC (Page 3)

I have updated a few of my client's account to test out the new Adwords enhanced systems and some of the new features. The more I play around with it the more I get what Google was doing but more importantly, how we are going to use it to our advantage. One of these new features include more granular statistics. The truth is, its not actually more granular, it's just easier to access and look a lot better to the average...

Hot on the heels of Google announcing is quarterly figures and pointing at mobile as the reason for the drop in average CPC costs, Google has launched Enhanced Adwords. Enhanced Adwords is an update in the Adwords platform to make it easy for advertisers to combine both traditional desktop advertising and advertising for mobile devices. This makes perfect sense as Google was struggling to get advertisers to adopt mobile as a viable medium, even though almost half of search is now dominated by mobile. Google aims to make...

If you havn't logged into your Adwords account recently then you may have missed the news that Google as of February 4, 2013, will be phasing out the old Impression Share columns and replacing them with individual search and display columns. Previously impression share was a combination while now its seaparating display and search so its easier to measure. You must also remember to change your reporting as the old columns will be replaced by the new ones. For us, it...

A report in relation to Google's earnings has come out and there is a lot of talk about the 6% drop in cost per click for 2012 Q4 compared to the same period in the previous year. Earnings increased 36% mind you, but why would cost per click decrease? Google has pointed the finger at mobile search and the difficulty in getting higher click costs. Since mobile is really taking off, its natural that the cost per clicks will decline...

Loving some of the new Adwords platform interface changes. Previously the multiple changes function was pretty good on the standard Adwords interface but some things had to be done either by custom software or by using Google's, UX challenged, Adwords Editor. Things such as mass pausing, mass bid shifts and multi-campaign setting amendments were quite easy to do using the normal Adwords interface. However bid amendments always proved difficult in that you could only select 1 bid for the group that...

Spinning off from my last post is Google sneakily allowing 'Indefinite' ad rotation back onto its Adwords platform. Not sure why they didn't push this aspect outside of their usual Tweet and among their run down on the official blog. Considering the amount of uproar removing the even rotation setting previously when they limited it to 30/90 days or when they offered webmasters and campaign managers the ability to opt out of these settings. As reported yesterday Google has made some amendments...

One of the first things I would change about the way Adwords was set up as a default would be to change the 'optimise  for clicks' default setting for Ad rotation. I've been irritated by it several times in past posts and Google's reluctance to allow us to rotate ads evenly for an indefinite period of time. As a tiny step forward, when you are using the conversion optimiser or enhanced CPC, Google has changed this setting from the default and...

Oh if only I got $1 for every time a client said to me they want to be No. 1 for a particular word whether it be PPC or SEO. I'd be smiling ear to ear right now. The problem is that being No.1 isn't always the best way to go when you are paying for traffic. In terms of SEO and free traffic then go nuts, the higher the better, not much to lose there. But when you are paying...

Has the exodus begun? First Marissa Mayer leaves Google to take the top spot at Yahoo.. now she decides to poach Henrique de Castro from Google's advertising division for a cool $58 million. The former ex Dell and now ex Google is linked to Google's meteoric success of its advertising and marketing network. She hopes the signing will lead to a boost in their ad revenue market and launch Yahoo into their next phase of growth. What I am mostly interested in...

Even though way behind Google, Bing has finally released Sitelink extensions for advertisers using their ad network. And guess what? It works! Bing has claimed that by using sitelink extensions, advertisers have seen an increase in CTR by 15-25% compared to standard search ad performance. I tried to do a few searches here in Australia but no sitelink extensions came up for either my clients or anyone else so I am assuming the global roll out is still not in effect. I...