PPC

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To take the burden of paying for Adwords credits, Google has released its own credit line called Adwords Business Credit. Teeming up with Barclays Bank in the UK and Comenity Capital in the US, Google is issuing credit cards to only to be used with Adwords. Currently this is only available in the UK and the US but the revenue from this must be pretty huge considering the size of the Adwords advertiser market. A great business move by Google but...

We all know the benefits of using sitelinks when advertising in Adwords. Its a great way to take up more real estate on the front page and also direct users to pages that they may also find useful on your site. I wrote an article recently about a few sitelink tips that Google didn't seem to mind. Well Google is now frowning upon not using unique sitelink urls for all new sitelink ad extensions being created. In the initial stages Google...

One of the most annoying thing that I have found using Adwords is when a client has a specific budget for their campaign, which you then break down into multiple campaigns, requiring you to work out daily budget for each campaign. Inevitably one campaign does not meet budget and the other has a load of lost impressions due to the budget not being sufficient. The balancing act has now been aided by Google releasing shared budgets in its Adwords platform allowing...

Go you remember when Google instant came out? It was around September 2010 when Google started 'guessing' what search query most suited your search. At first it was a bit of a novelty, we played around with it, looked up amusing things and then switched it off because it was irritating. Now do you even notice it? Does it bother you or does it help your search? I'm guessing its the latter? It works with spelling mistakes and even if your...

The heading really speaks for itself, do you go the SEO path or do you push PPC? Ask me the same question 1 year ago and my answer would end completely differently. No, that's not a typo, I did say my answer would end completely differently. Let me explain: Client asks me: SEO or PPC? My response would involve first asking them questions such as "how long has your site been around?", "what are your aims?", "Whats your budget?", "What's your timeline?"....

This is a heated debate! The question that always seems to arise is whether you advertise your services or product in search pay per click (PPC) on maybe go the display advertising route. What % of resources should be allocated to search and what you should put towards content? The answer is.. wait for it.. depends. You need to look at the goal of your campaign in order to determine how you are going to go about allocating your budget spend. In...

I just finished reading a brilliant article about 25 ways to get penalised by Google in 2012. I really couldn't have put it better myself but I thought I would do a quick Google Adwords version of this post. I'm going to give you 5 sure fire ways to get on Google's bad side when it comes to Adwords. These may not be full blown penalties (some are) but may be considered minor penalties that means you pay more per click...

I like memes and sometimes think I have a knack for them. However I am usually outdone. For a bit of humour, here are a few of my favourite SEO Meme's: Source: thenextweb.com via SEJournal on Pinterest Source: google.com via SEJournal on Pinterest Source: Uploaded by user via SEJournal on Pinterest And now to my personal favourite: Source: seomemes.com via SEJournal on Pinterest ...

If you are a Seinfeld fan like I am you will understand the scenario related to the image below: This shot was taken during the episode 'The Race', the 10th Episode of Season 6. Just a note I'm a serious Seinfeld fan and its pretty much the only thing I watch on TV apart from the F1 but I'm digressing here. In this episode Elaine is accused of naming names, causing her boyfriend at the time to be banned from ordering...