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I'm a big fan of Yahoo's search marketing. I love it for the straight forward approach, lower variables and super cheap quality clicks you can get. Yes true, you don't the volume of traffic as you do on Google Adwords but there is enough traffic there to keep you happy. For some more information about the differences between all the engines you can read my Bing vs Google vs Yahoo article. One of the things that has always let Yahoo search down...

Checking where your ad stands and how it looks in the results pages is something we all do. We want to see who is around us, what their ads are like, where our competitors are, does our ad stand out enough or do we need to revisit ad copy and ad extensions. The problem is continually checking the results is going to increase your impressions and in turn reduce your overall click through rate. A lower click through rate may result...

There is a bit of uncertainty behind the meaning of (not provided) in Google Analytics. It's simple really.. Google wants you to pay for traffic. Ok, not the response you were after but let me explain. In October last year Google decided to change to SSL search. That means that anytime you were logged securely into Google.com or Google.com.au (ie your Google account), then your search data became encrypted. Top line level, if a user was logged into their Google account and...

Its the SEO vs PPC argument that has been raging on since search engine's existed. Which is better? Which gives more traffic? Ask me this 5 years ago and I would tell you the traffic is in organic and the fast measurement data is in PPC. Now it looks like things are starting to turn and I have come across an awesome infographic courtesy of wordstream which show where we are at with Paid vs Organic free traffic. Enjoy: © WordStream, provider...

Sitelinks are a great Adwords extension most businesses can benefit from. It enables you to take up more page space and direct people to deep pages within your site plus they give you the ability to use some catchy keywords. Below is an example of a recent campaign we ran using sitelink extensions: Obviously this particular promotion promotes our 30 Day free trial of our Google Maps Optimisation service. What we did here is a little different to what other people have...

Following on from my previous post about the new look Adwords location extensions, I thought I would touch on what a few people have asked whether using this extension would give them a boost on top of their Google+ Local maps listings. Their theory is that they are doing well so why not 'double up' by running some Adwords to boost the results? There is nothing wrong with that and in most cases it is a great idea. Whether you will...

Something to note is that Google has changed the way it is displaying its location extensions for Adwords advertisers looking at getting listed on Google Maps for terms they are bidding on. If you are not sure what I am referring to the image below shows advertisers utilising location extensions in Adwords (blue indicators on the map): Previously There was a small '+' which when clicked, would open up a Map with the business location on it. This click features looks...

Google has officially announced the latest update in Adwords Editor which is version 9.8.1. As usual, you go to launch the software and it asks you if you want to update and some of the times, we grudgingly accept. Key changes to note: Manage location targeting more easily - I've used this and I'm telling you I got really confused.. Google's obsession with tabs is starting to bother me ever so slightly 90 day even rotation now can be selected Broad reach and Specific...

I always try to keep an eye out when I see that Google is trying something different. The interesting part of their tests are how isolated they are. Sitting on one computer on Firefox I can see them testing while one of the other guys in the office, using the same internet connection and same browser (Firefox) see's something else completely. I recently saw a funny green colour in the url links, today I have seen an odd green (again with...

You may have heard me talk about the importance of negative keywords in adwords management and how they should always be added and incorporated in any Adwords campaign. But how do you actually do this? Its actually more straight forward than you may think. First, go to the keywords tab in your adwords platform. Right at the bottom of the page you will see a small link saying 'Negative Keywords'.. expand that link. Here you can add negative keywords and negative keywords...