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I get this question probably more than any other question. How much should I spend? I wish there was a straightforward answer but there are so many factors that contribute to what your budget and daily spend should be. The first and most obvious factor is your budget. What is your monthly budget? How much do you want to spend on pay per click advertising? But before you immediately calculate your daily budget, read on...

Adwords management is a full time job.. and I guess that is why we have a job. Even though it's a lot of work, it is in fact, quite straight forward. If you follow the following quick tips you will be well on your way to better and more effective ppc management. 1. Be granular as possible Try and be very specific about what keyword you put in each adgroup. For example if you are selling leather lounges online it would make...

You may be wondering why we are always talking about Google and getting the most out of their ad platform and getting higher in the organic search rankings. Well, having a look at the search volume search engine breakdown as of June 16, 2012 you'll kind of start understanding why: Get it? That's over 88% spread over Google.com.au and Google.com leaving the other to pick up the scraps. But those scraps are nothing to be sniffed at. You have to remember that even...

Google has unveiled a facelift of its Adwords Platform. Usually with these updates come some cool new features to report and I even had a Google rep take me through all the changes...

I know what you are saying, how hard can it be to use the keyword tool? You just throw in a few keywords then check to see what the search volume. And yes.. we know.. make sure 'Australia' is selected and that we look at local searches only.. we get it. I know you get it but Google does something interested in its 'default' search setting. That is; all the results you get are broad matches. In other words the numbers...

Heard the terms broad, phrase, exact been thrown around and never really understood what they were. Visited the Google Adwords help forum and seen the amount of content on there an simply given up? Well lets break it all up into 3 easy to understand points. For the purpose of this post we are a company looking at promoting its reseller offering. The keyword phrase we have decided to bid on is: "reseller hosting'. In all the examples below we are...

A few days ago I posted about my frustration with Google's imposed 30/90 day limit on evenly rotating ads. Well it looks like Google has listened to the uproar from advertisers by introducing an opt-out form. So if the proposed 90 day increase is not enough, then the old option is back but obviously, this is not set as a default. With the default ad setting being tailored towards better clicks, to even select having your ads rotate evenly requires an...

So its RosesOnly.com.au vs EasyFlowers.com.au in what I think is an interesting issue. Namely because it may be a bigger deal than one company believing another company is violating their trademark. So what is happening is that RosesOnly.com.au is claiming that EasyFlowers.com.au is trying to essentially siphon traffic looking for Rosesonly.com.au by targeting people searching specifically for 'roses only'. I first read it here. Now the issue here is that rosesonly.com.au is not happy that when people type in 'roses only' a...

Google has again fired off another canon in its pursuit of local search. If Google Places, Google Maps and standard Google Adwords wasn't enough, here comes Google Adwords Express! Essentially this is designed to streamline the Adwords process as the thought behind it is that business owners don't have the time or the knowledge to set up an advanced Google Adwords campaign so they are looking at simplifying the process. What does Adwords Express do for you? Gives you a simple interface where...