PPC

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I have seen a number of businesses attempt to build their business using the Google Adwords program without any conversion tracking installed for their campaign. Personally I would never run an Adwords campaign if tracking wasn't installed. I wouldn't spend one cent if I knew that conversion tracking had not yet been enabled. What tracking does is essentially tell you what is making you money and what isn't. A campaign without tracking is like playing PiƱata blindfolded and aimlessly whacking that...