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A report in relation to Google's earnings has come out and there is a lot of talk about the 6% drop in cost per click for 2012 Q4 compared to the same period in the previous year. Earnings increased 36% mind you, but why would cost per click decrease? Google has pointed the finger at mobile search and the difficulty in getting higher click costs. Since mobile is really taking off, its natural that the cost per clicks will decline...

Get ready to see another increase in those frustrating (not provided) keyword sources. Chrome is now set to move into secure search with the launch of Chrome 25. So now that's Google users, Firefox users, Safari and soon to be Chrome. As a business move this makes perfect sense for Google. It forces web masters to see valuable traffic by pushing them into paid search where all traffic queries are there for all (paying) to see. This means more money in the...

Loving some of the new Adwords platform interface changes. Previously the multiple changes function was pretty good on the standard Adwords interface but some things had to be done either by custom software or by using Google's, UX challenged, Adwords Editor. Things such as mass pausing, mass bid shifts and multi-campaign setting amendments were quite easy to do using the normal Adwords interface. However bid amendments always proved difficult in that you could only select 1 bid for the group that...

Is the fear of Google's penguin update justified? Panda was a terror but now we seem to have moved on. Google keeps releasing Panda update after Panda update and no one really seems to care anymore. Penguin was launch almost a year ago now and yet people fear it more than any other update I can remember. So why are we all so afraid of Penguin then? Well I saw an interesting stat at the Search Engine Roundtable here. A few...

Is SEO something that you can simply learn online? Is there a course available? Degree even? Without sounding cliche, I've found the only place to learn SEO is via the school of hard knocks (wow that was cliche). I learnt SEO from failing a thousand times, then nailing one thing. Failing another thousand times, then nailing another. The key for me was to fail so many thousands of times that eventually I nailed a fair few things! There was no 'course' that...

I couldn't start to tell you how many Spam comments I get per day. Its truly amazing that people are still doing this in the age of all the animal based updates. The funny thing is, a lot of the Spam comes from SEO's! Can can some people not read or do they refuse to believe that what may have worked 5 yrs ago simply won't cut it today. Kinda reminds me of those who religiously invest in property yet...

To take the burden of paying for Adwords credits, Google has released its own credit line called Adwords Business Credit. Teeming up with Barclays Bank in the UK and Comenity Capital in the US, Google is issuing credit cards to only to be used with Adwords. Currently this is only available in the UK and the US but the revenue from this must be pretty huge considering the size of the Adwords advertiser market. A great business move by Google but...

There is nothing more frustrating than getting a hard earned review uploaded by a client, just to have it removed for no particular reason other than.. well.. no reason! I have seen this occur more and more recently with Google coming down hard on reviews and in many cases, for no apparent reason. Yes some dodgy and fake reviews end up getting the boot but along with those go a large number of perfectly legitimate ones. Is Google looking at filtering...

Google Maps strikes again with international numbers confusing Google resulting in some irregular phone numbers. We had this recently occur with a client when we activated their Google+ page on top of their Google Places page (yes.. it is confusing!). The fix of this problem is quite simple, just login in and change the number on your places as well as your Google+ page. Makes me wonder whether it was worth obtaining a Google+ page in addition to the Google places page.....

Believe it or not Google is 14 yrs old now. I remember it when Altavista and Yahoo were the biggies and I simply used it as my home default page because it loaded so quickly. After all it was 1 small image and pretty much no text.. On my 286 Pentium whatever, I needed something simple and Google gave it to me. 14 years on and even though the homepage is the same.. its anything but. It was created a world...