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Go you remember when Google instant came out? It was around September 2010 when Google started 'guessing' what search query most suited your search. At first it was a bit of a novelty, we played around with it, looked up amusing things and then switched it off because it was irritating. Now do you even notice it? Does it bother you or does it help your search? I'm guessing its the latter? It works with spelling mistakes and even if your...

This is a heated debate! The question that always seems to arise is whether you advertise your services or product in search pay per click (PPC) on maybe go the display advertising route. What % of resources should be allocated to search and what you should put towards content? The answer is.. wait for it.. depends. You need to look at the goal of your campaign in order to determine how you are going to go about allocating your budget spend. In...

I just finished reading a brilliant article about 25 ways to get penalised by Google in 2012. I really couldn't have put it better myself but I thought I would do a quick Google Adwords version of this post. I'm going to give you 5 sure fire ways to get on Google's bad side when it comes to Adwords. These may not be full blown penalties (some are) but may be considered minor penalties that means you pay more per click...

Webmaster tools can tell you a host of really cool stuff, or some unfortunate stuff but I'll be focusing on the cool stuff. Not everyone has merged their Google Analytics with their webmaster tools so I will be working straight off the webmaster tools platform. If you haven't already signed up to Google webmaster tools I recommend you do so straight away. It's a great way to understand how Google perceives and crawls your site and can also tell you some...

Its the SEO vs PPC argument that has been raging on since search engine's existed. Which is better? Which gives more traffic? Ask me this 5 years ago and I would tell you the traffic is in organic and the fast measurement data is in PPC. Now it looks like things are starting to turn and I have come across an awesome infographic courtesy of wordstream which show where we are at with Paid vs Organic free traffic. Enjoy: © WordStream, provider...

Sitelinks are a great Adwords extension most businesses can benefit from. It enables you to take up more page space and direct people to deep pages within your site plus they give you the ability to use some catchy keywords. Below is an example of a recent campaign we ran using sitelink extensions: Obviously this particular promotion promotes our 30 Day free trial of our Google Maps Optimisation service. What we did here is a little different to what other people have...

Following on from my previous post about the new look Adwords location extensions, I thought I would touch on what a few people have asked whether using this extension would give them a boost on top of their Google+ Local maps listings. Their theory is that they are doing well so why not 'double up' by running some Adwords to boost the results? There is nothing wrong with that and in most cases it is a great idea. Whether you will...

There has been a lot of debate as to whether social buzz is now more powerful than site links. The argument was that articles and content thatadd the social rounds tended to rank better in search engines, therefore social elements were becoming more and more powerful. Legitimate conclusion however I have never really bought it. I thinks it's a bit of the chicken and the egg debate.. If it was raining and everytime I walked outsidewithered was rain and I got...