Google is going all out with its roll out of Google Enhanced Adwords by immediately making it Required Minimum Functionality (RMF) for all those using Google’s Adwords API. Basically the RMF is the guidelines that API users must abide by in order to be eligible to use the API.
The RMF changes are required for both the creation functionality as well as the management functionality. Interestingly, the reporting function is yet to be subject to any enhanced adwords changes. A snapshot of the new requirements can be seen below:
Please show me the ‘Disable Enhanced Campaign settings’ required functionality.. or the “opt out of enhanced adwords”.. that would be nice. Can’t see that happening though!